For awhile now, I have been measuring Simplaris Blogcast’s activity. The main reason for this is to quantify the amount of exposure Simplaris was receiving by sponsoring us. The main tool that I was using was Google Analytics which has a great set of tools to analysis your web traffic. I haven’t found anything better. Anyways, for the last month, I was starting to get concerned about some of the figures.

Graph 1.1
As you can see, there has been a drop in activity ever since mid-august. Now, let me clarify exactly what this graph is measuring. The number of unique users is defined as the number of people (in a day) that went to either the “My Blogcast”, “Settings”, “Blogcaster”, or “Friend’s Blogcasts” page (also known as Simplaris Blogcast’s Canvas). How could this be? Why did the number of unique vistors go down ever since Simplaris started sponsoring us? After all, Simplaris Blogcast (aka Flog Blog) didn’t even really work until that point. Shouldn’t we have gottin more traffic after the sponsorship?
Ok, maybe measuring the number of unique users on the Canvas was not the best way of measuring the activity of Simplaris Blogcast. How about we look at the number of posts?

Graph 1.2
As you can see, Simplaris Blogcast is blogcasting 2000-4000 posts a day. The big problem with this graph is that we have no way of comparing the number of Blogcasted Posts per day before the sponsorship. I didn’t start collecting these stats until August 23 which is long after the sponsorship. However, this graph seems to show that Simplaris Blogcast is a lot more active than what graph 1.1 shows.
As I see it, there are two potential reasons for this difference. The first reason is that people don’t need to use the Canvas because there posts are being updated automatically (using the Ping Automatic and Timed Update features). However, it is also possible that Simplaris Blogcast’s users really like to blog (which is completely possible). If people blogged 3/4 posts a day (which seems high), we could explain graph 1.2. Lets take a look if the latter reason holds any weight.

Graph 1.3
Before I explain the data in this graph, lets look into exactly what this graph is representing. Everyday, I measured the amount of posts still being displayed on Simplaris Blogcast which had been published (on the author’s blog) between September 1st and September 7th. After averaging these results, I got the above data[1]. Since the maximum number of posts that Simplaris Blogcast can display is ten, we can conclude that most people don’t blog daily[2].
If graph 1.3 wasn’t sufficient, we could look at the active users graphs provided by Facebook.


As you can see from these graphs, the activity spiked around the time of the sponsorship. This is especially noticeable on the Monthly Active Facebook Users graph. These are the results I would have expected to seen after the sponsorship.
After, showing all these graphs, I think it is safe to say that Simplaris Blogcast is definitely growing. We are interacting with far more people than before. However, because Simplaris Blogcast is actually working, users don’t need to interact with it much. Instead of manually updating everything (which would explain the high values in graph 1.1), users are able to use the automatic features.
Foot Notes:
- At first glance, graphs 1.2 and 1.3 seem to be inconsistent with each other. According to graph 1.3, Simplaris Blogcast averages 4000 posts a day. Clearly this average doesn’t agree with the graph 1.2. However, what I failed to mention (for simplicities sake) is that graph 1.2 was taking measurements three days after the publishing date. According to graph 1.3, the average number of posts after three days was around 3250 (which seems a lot more reasonable). So, if anything, it means that graph 1.2 is lower than the actual values.
- Simplaris Blogcast was designed for a purely functional purpose. I never dreamed that I would have 30k users using this application. Because of this humble orgin, I never designed the application to make reporting easy and accurate. Because of this, it limits the accuracy and questions that can reported. Hopefully, in the future, I will create the application more “report” friendly.